We talk a lot about Melani and her “We Do Not Care Anymore” Movement—and yes, we love her! She truly gets it. But this doesn’t necessarily have to mean “letting yourself go.” Sometimes, it’s simply about expressing yourself authentically and reserving your energy for what truly matters to you—by choice, not by default.

For decades, the struggles of perimenopause and menopause—insomnia, hot flashes, brain fog, and mood swings—were often endured quietly, with women suffering in isolation. Today, thanks to Melani Sanders, founder of the We Do Not Care Club (WDNC) on social media, millions of women have a vibrant space to voice their experiences, share relatable challenges, and celebrate the humor and honesty of midlife transitions.

If you spend any time on Instagram, and your algorithm allows, you’ve met Melani. Melani has created a movement that resonates deeply with women navigating midlife, capturing the humor, courage, and liberation that come with embracing authenticity. Known for her distinctive style—often spotted with multiple pairs of readers dangling from her body—she embodies playfulness alongside wisdom, reminding women that self-expression and confidence can coexist at any stage of life. Her work celebrates emotional honesty, boundary-setting, and self-alignment, offering a voice that many women feel mirrors their own inner experience. Beyond trendiness, Melani provides a supportive, validating framework for women to reclaim energy, make intentional choices, and approach life with clarity and confidence.